American Rivers Newsletter
Overview
Client: American Rivers
Project: Quarterly Newsletter Design
Description: Layout and design a quarterly newsletter including custom infographics, maps and illustration.
Scope: Design Thinking, Development & Production, Fundraising Support, Project Management
Project Details
Design Process:
When American rivers launched their rebrand, they needed a designer to reinvent the newsletter to reflect the new look and feel and elevate the visuals to appeal to a broader audience. The process involves meticulous attention to detail and creativity and includes a custom full-page spread that offers an opportunity for unique visual storytelling pieces.
We often work with tight print deadlines, and the development and review process involves a lot of key stakeholders, project management is a key piece of this project.
Impact:
34,500 copies printed of each issue for distribution to donors and supporters.
How this helps the planet:
River advocacy plays an important role in ensuring everybody has access to clean, drinking water, recreation and irrigation for crops that bring us food.
“American Rivers has worked with Margo at High Mountain Creative for years on marketing collateral and infographics. She is an exceptional creative and strategic partner, with a unique talent for coming up with fresh approaches that translate complicated conceptual ideas into digestible, exciting visuals. Plus, Margo is an excellent project manager — both flexible and organized. She keeps us creative and on track! I can't say enough positive things about working with High Mountain Creative.”
Katy, American Rivers