Community Health Alliance Rebrand
Overview
Client: Community Health Alliance (formerly Foundation for Community Health)
Project: Community Health Alliance Rebrand
Description: After undergoing a renaming process, I helped the organization create a new brand identity.
Scope: Brand Development & Design, Production.
Project Details
Design Process:
I worked with the organization and its shareholders to execute an extensive discovery, research and development phase. This helped me understand which parts of the former brand needed to be honored in the new logo and which aspects they were excited to start fresh with. We borrowed some colors from the former brand to maintain some continuity and mixed them into a bright, modern color palette with timeless, approachable graphics that appeals to a multi-generational audience.
Impact:
The brand was widely praised across the organization, its board and supporters.
How this helps the planet:
Healthy communities are an important part of a healthy planet. More healthy people means more resources for doing good for the Earth!
