Butterfly Pavilion’s Bugtober
Overview
Client: Butterfly Pavilion
Project: Bugtober Event Branding
Description: I developed the concepted, designed and executed the look and feel for Butterfly Pavilion’s Halloween-centric Bugtober event dedicated to toxic flora and fauna.
Scope: Design Thinking, Campaign Development, Assets Production
Project Details
Design Process:
After an extensive discovery and research and development phase, I presented the client with two creative concepts for the campaign. We worked together to finalize the concept before adapting the graphics for print and digital advertising, on site banners and signage, interpretive displays and exhibit graphics.
I worked with the butterfly Pavilion exhibits team to translate the graphics for use as interpretive materials on enclosures for spiders, beetles, and other invertebrates.
Impact:
Engaging, high-quality creative is important for creating awareness around fundraising events. During the two years I helped the Butterfly Pavilion with event branding for Bugtober, the event saw strong attendance for the event.
How this helps the planet:
Butterfly Pavilion’s efforts to provide education, research and resources for pollinator and invertebrate conservation around the world supports healthy ecosystems, food production and, of course, beautiful butterflies.
“Margo is an incredibly talented and creative designer! You send her a few ideas and she always manages to send you back the perfect concept. She’s great to work with, she’s timely and professional.”
-Mackenzie, Butterfly Pavilion
