Mt. Brighton Design & Marketing
Overview
Client: Mt. Brighton Ski Area
Project: Ongoing Marketing & Design Support
Description: I worked with Mt. Brighton as a part-time, on-site contractor executing marketing campaigns, design projects and event production support.
Scope: Creative Direction, Design Development.
Design Process:
I designed and executed on-mountain campaigns for Mt. Brighton’s ski and ride school, on-mountain dining, equipment rentals, events and on-mountain activities. This process included leading discovery sessions with stakeholders for each campaign, proposing concepts with imagery and headlines, and following the resort’s brand standards. Additionally, I was helped with procurement with vendors and other contractors and provided general on-site support to employees during summer and winter on-mountain events.
Impact:
I brought my skills and experience from working with the “out west” ski resorts to Mt. Brighton to help increase their visibility in the Metro Detroit market, plan and execute high-quality events and ease the transition of becoming part of the Vail Resorts family.
Layout & Design for Mt. Brighton Trail Map & Resort Guide (actual map designed by a third party).
