Central Valley California Tourism Itinerary Maps
Overview
Client: Visit Central Valley California with Herrmann Global Agency
Project: Itinerary Map Design
Description: Produce a series of itinerary map illustrations with routes, graphics and a map legend.
Scope: Design Development & Production
Project Details
Design Process:
I worked with the client to generate a map using Google’s “My Maps” feature allowing them to mark and label cities, routes and points of interest on the map. I use this map as a reference for illustrating the custom map so I can easily see what items and areas need to be included and easily locate where they belong.
How this helps the planet:
This project supports sustainable tourism by giving California visitors less crowded, off the beaten path travel options which reduces the environmental impact of overtourism in destinations like Yosemite, Lake Tahoe and the Eastern Sierras.
“We have been working with many designers, however Margo’s approach and passion for sustainable travel and creative design always has been sticking out. Her thought process and creative skills are excellent and our brands have grown significantly because of her creative strategy.”
Florian, Herrmann Global