City of Riverton Rebrand
Overview
Client: City of Riverton, Wyoming with Herrmann Global Agency
Project: City of Riverton Rebrand
Description: Develop a modern brand identity that will put the City of Riverton on the map.
Scope: Brand Development, Design Thinking
Project Details
Design Process:
Along with my client, Herrmann Global, I conducted an extensive discovery, research and development process with the City of Riverton which included surveying members from City Council and other stakeholders. It was decided that the logo needed to incorporate a western look to honor Riverton’s Wyoming roots and a hot air balloon since they’re home of the annual Rendezvous Balloon Rally.
The rebrand has been a powerful tool for positioning the town as a tourist destination and the gateway to the Wind River Range.
Riverton logo before
Riverton logo after the rebrand
“We have been working with many designers, however Margo’s approach and passion for sustainable travel and creative design always has been sticking out. Her thought process and creative skills are excellent and our brands have grown significantly because of her creative strategy.”
Florian, Herrmann Global