$30 Million for Conservation
Overview
Client: The Conservation Alliance
Project: $30 Million for Conservation Campaign Infographic
Description: Design an infographic with illustrations of outdoor activities and a landscape for celebrating The Conservation Alliance’s milestone of distributing $30 Million in funds to grantees for protecting wild places and outdoor spaces.
Scope: Design Thinking & Development, Campaign Support
Project Details
Design Process:
I worked with The Conservation Alliance to identify and consolidate data they provided from their conservation campaigns. I distilled this information into snippets of text and presented the client with a rough sketch depicting the visuals, proposed copy and overall flow of the graphic. We worked together to finalize these details on the sketch before executing a finalized design.
Impact:
This graphic reached the organization’s member base and subscribers through their newsletter and other digital platforms as well as in-person at their Global Summit in Winter Park, CO with 200 people representing 90 member company brands in attendance.
How this helps the planet:
Highlighting these wins in a highly visual, to-the-point way helps the organization easily present their achievements to current and ever-growing member base. By supporting sustaining memberships, the organization can continue on to give another $30 for conservation.
